Now that school budgets are getting hammered and bake sales are verboten, perhaps other teachers might wish to steal a fundraising idea from Poway, California calculus teacher Tom Farber. He’s begun selling ad space on tests and quizzes to cover printing costs cut out of his school’s budget.
Farber’s customers pay $10 for an ad on a quiz, $20 to be on a chapter test and $30 for a spot on a semester final, the San Diego Union-Tribune reports. “Farber said he has sold about $350 in ads, more than enough to make up what the school budget doesn’t pay for,” the paper notes. “He said he still has ad space for next semester, and whatever extra money he collects will go to the math department for other teachers to use.”
May I humbly suggest that Farber might be wanting for ambition? Why stop at mere ad space? Just about every elementary school teacher has taught probability or graphing using a packet of M&Ms. Stop thinking of that as a lesson plan–it’s a product placement opportunity! (Face it, Mars Inc., Skittles or Reese’s Pieces would work just as well. What’s a captive audience of twenty-five 3rd graders worth to you?) Endorsement deals! (”Ticonderoga…the official No. 2 pencil of Room 501″)
How much would naming rights for classrooms, gymnasiums or entire schools fetch? Citigroup shelled out $400 million for naming rights to the New York Mets new ballpark. That works out to $8,000 per seat. At that rate, a 500-seat elementary school is worth $4 million! Of course, even that relative bargain might be too rich for Citi’s blood right now.
I wonder if Alberto Carvalho has thought of this?
(Finder’s Fee: Joanne Jacobs)


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