A request from her son for a family collection of picture books to read to his toddler son set writer Donna Scofield to wondering: What ever happened to Little Golden Books, the series of simple stories that used to be a ubiquitous part of childhood for generations of young readers?
Little Golden Books came out in 1942, with the object of making children’s books available for even low-income families. They cost only a quarter. One of the early books, “The Poky Little Puppy,” still holds the record as the highest-selling children’s book in history. There used to be racks of them in grocery stores, drug stores, and anyplace else a mom might happen to have her purse out. They were so cheap that I usually returned from any errand with one.
The books are still around, and still in print, Scofield notes, but they’re mostly available online. “Now, that’s a shame. It was great when you could go into any grocery store and pick up a book for a quarter, or even the 49 cents they cost when my children finally outgrew them.” Today, she says, there are Little Golden Book DVDs, and CD-Roms with interactive games for parent and child. But that’s no substitute:
Neither the DVD nor the game is going to personalize the story by asking, ‘What kind of sound does the Poky Little Puppy make when he’s hungry?’ Nor will they say, “Show me the puppy’s nose. Now show me YOUR nose.” No, Moms will never be replaced by technology.
It seems odd that we know so much more about the benefits of reading to toddlers than we did 60 years ago, yet a resource to make it happen — cheap, ubiquitous picture books — has all but disappeared.



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